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Brightfire's CRM Integration

  • Sales leads are captured by marketing software and automatically passed to your CRM system
  • Leads are qualified and scored and passed to lead nurturing campaign.
  • Historic information allows precise campaign targeting and identification of 'sales ready' leads
  • Leads that are not yet sales ready can be fed into nurturing campaigns.
  • Campaigns can be analysed by the number and visits to leads, leads to customer and numbers won and lost.
  • Provides ROI measurement of marketing budget and help in forecasting marketing expenditure based on quality data.

Request a CRM Integration Proposal

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